Get to Know Hamamatsu

Hamamatsu is famous for its production of motorcycles and musical instruments, as well as its delicious eels. But that's not all! Learn more about seasonal events, popular locations, and hidden gems! We'll introduce the best of Hamamatsu.

Feeling like “Minami-kun is my lover!?” at Sweets Bank ♡ Enjoy a delicious lunch and famous Hamamatsu confectionery “Shunkado”

Do you know the drama “Minami-kun ga Koibito!?”?

The world of that drama!

I went to a place where I could feel like a dwarf.

The location is “Sweets Bank” in Chuo Ward, Hamamatsu City!

Sweets Bank is a complex facility that includes a Hamamatsu famous confectionery shop and cafe, Shunkado, rental conference rooms, and Hamamatsuiwata Shinkin Bank.

This time, we will be introducing the cafe’s exquisite lunches and sweets, as well as SHOP Shunkado’s famous Hamamatsu sweets and Sweets Bank limited edition items.

Instagram girls trip to admire nature

Hamamatsu is a city rich in nature with the sea, mountains, and lakes.

After being soothed by the colorful flowers and green forest, fill your stomach with healthy food and let go of your daily stress. Take a leisurely stroll around the photogenic spots with your camera in hand and take a special photo.

Enjoy Hamamatsu course with great value excursion tickets

Enjoy Hamamatsu course with great value excursion tickets

How about a leisurely trip with a great value excursion ticket that allows you unlimited rides on trains and buses around Hamamatsu and Lake Hamana during the campaign period? The local people you meet at the destinations you visit and the time you spend traveling are sure to become unforgettable memories of your trip.

[Yamaya Soy Sauce’s Hamanatto] Fermented food without food additives, preservatives, or chemical seasonings! The secret of Tokugawa Ieyasu’s longevity? !

Hamanatto is a fermented food made by fermenting soybeans with koji mold and aging them for over a year.

Although it is called “natto,” it is actually a member of the miso family. It is said to have a high antioxidant effect, about 1.7 times that of regular stringy natto, and about 20 times that of firm tofu.

The antioxidant properties of Hamanatto are said to have the effect of “suppressing active oxygen that has negative effects on health” and “supporting immunity.” It is said that it may have played a role in the secret to Tokugawa Ieyasu’s longevity!

You can eat it as is or use it as a seasoning.

There are many ways to enjoy Hamanatto depending on how you arrange it.

This month’s recommendation is “Yamaya Soy Sauce”, which continues to make “Hama-natto” using the traditional method🍚

Introducing Hamanako Gourmet Park’s “Hamamatsu Pudding” and “Hamamatsu Shusse Financier”! Expanding the lineup of soft serve ice cream

Hamanako Gourmet Park is located in front of the Hamamatsu Nishi Inter entrance.

Hamamatsu’s specialty products are lined up inside the store. Hamanako Gourmet Park is a drive-in facility that is often used by tour bus passengers, but in 2019 we opened Hamamatsu Pudding Priful on the premises to make it easier for locals to visit.

Supervised by sweets producer Mr. Hiroshi Tokoro, who developed Pastel Smooth Pudding. Hamamatsu pudding, made with carefully selected local ingredients, is a pudding that is as pleasing to the eye as it is to the taste.

In 2024, we will open Patisserie Financier, a specialty store for French baked goods, Financier, inside Hamamatsu Pudding. Hamamatsu Shusse Financier, a gluten-free baked confectionery made with rice flour, is attracting attention.

This month’s recommendation is “Hamanako Gourmet Park” where you can find Hamamatsu’s delicious food♪

Introducing the finest sweets using Hamamatsu’s specialty “Ungiimo”! Summer recommendation is “Unagiimo Mont Blanc Soft”

“Unagiimo” is a Hamamatsu-produced sweet potato that is grown using powdered fertilizer made from the remains of eel bones and heads left over from the processing of eels.

The aged “eel sweet potato” increases its sweetness by baking it, reaching a sugar content of about 40 degrees.

Sweets such as pudding, soft serve ice cream, and dorayaki that make use of the original ingredients are very popular. You can purchase the products at the Unagiimo Store stores in Hamamatsu Station, Hamanako Service Area, Togoshi Ginza Shopping District in Tokyo, and some products can be purchased by mail order.

▲Unagiimo Store Hamamatsu Station Store

▲Unagiimo Store Hamanako Service Area Store

 

This month’s recommended sweets will be introduced using “Unagiimo”🍦

Founded in 1891. Kogiku, a long-established Japanese confectionery shop in Hamamatsu, caters to a wide range of generations with its traditional and innovative sweets

Founded 137 years ago.

Kogiku, a long-established Japanese confectionery shop in Hamamatsu, reopened two years ago as a factory direct sales store in Kanda-cho, Chuo-ku, Hamamatsu City, with a stylish, modern Japanese atmosphere so that younger generations can easily enjoy Japanese sweets.

The store has been renovated to a “drive-through” style, which is unusual for a confectionery store, and “We have received feedback from regular customers and users alike, such as “It’s convenient to be able to purchase the confectionery you want without having to get out of your car.” says Ms. Iyona Kamei, who is in charge of planning and manufacturing.

After marrying the eldest son of the founding family, Ms. Kamei jumped into the confectionery industry from medical administration. In response to the words of the current president, “I would like to see a breath of fresh air,” the company is working to develop and manufacture new products while preserving tradition.

In this month’s recommendation, we’d like to introduce Kogiku, a confectionery shop that continues to take on new challenges while valuing tradition.

Founded in 1929, Utsuyama Seicha in Koto-cho, Chuo-ku, Hamamatsu City. We manage everything from tea plantations to manufacturing and retailing in-house. Delivering reliable quality tea to everyone across the country🍵

Utsuyama Seicha is a long-established teahouse that began in 1929 (Showa 4) when the first generation Mr. Washizou Utsuyama started manufacturing rough tea in his own garden. We carry original brand tea “Mikatacha,” as well as “Hamana black tea” made with pure Hamamatsu tea leaves, hojicha, and genmaicha.

Utsuyama Seicha grows tea leaves in its own fields and manages everything from production, processing, and retailing. We deliver safe and secure tea to all over the country through thorough quality control.

Utsuyama Seicha, located approximately 10 minutes by car from Hamamatsu Nishi Interchange, is easily accessible as it faces the main road from Hamamatsu to Kanzanji.

There is a tea and sweets vending machine “UTSUYAMA TEA & SEWWTS” that operates 24 hours a day, so you can always buy delicious tea and sweets. “Tea Bag Gacha 200 yen/time” is full of fun, as you never know what will come out.

“This month’s recommended item” introduces “Utsuyama Seicha”, which has the style of a long-established store and meets modern needs♪

Renri Itoishinoie|Introducing a next-generation outdoor facility that rents an entire building surrounded by nature

Higashikurumeki, Inasa-cho, Hamana-ku, is surrounded by magnificent nature in Hamamatsu City, Shizuoka Prefecture. Atop Kurumegi Mountain, overlooking the Miyakotagawa Dam and Lake Inasa, there is a unique cottage that looks like something out of a foreign fairy tale.

That is Renri Itoishinoie, a lodging facility that rents out a whole house to only one group per day.

This time, we covered the appeal and ways to enjoy Renri Itoishinoie, a next-generation outdoor accommodation facility based on the concept of “surrender yourself to nature and return to your true self.”

 

Japan’s fastest new white onion “Premium White”. What is the secret behind its rich sweetness and freshness that isn’t spicy even when eaten raw?

“Premium White” appeared on “Manten★Aozora Restaurant” (Nippon Television Network) which aired on Saturday, January 25, 2025 at 6:30 pm!

 

Shinohara district is located along the Enshu Nada Sea, south of Hamamatsu City, Shizuoka Prefecture.

Here you can find “New White Onions,” which are amazingly juicy like fruit and have a mellow sweetness.

It’s called “Premium White.”

Image source: Lake Hamana Farmers Market

Shipment begins in the winter, which is said to be the earliest in Japan, and since it is rarely available on the market, it is also known as the “phantom new onion.”

This time, together with Hamamatsu and Lake Hamana tourism ambassadors, Ms. Yuto Hoshiyaku Yuto and Ms. Funa Shirai , we interviewed Mr. Takahiro Muramatsu, CEO of Confirm Co., Ltd., the producer of Premium White!

We asked him about the secret behind its deliciousness and the ingenuity used in its cultivation.

“Chikusen” is a long-established catering store that continues to preserve traditional flavors. Popular catered lunch boxes using ingredients from Enshu.

Founded in 1966, Chikusen is a catering store that uses local ingredients and carefully handcrafts each dish.

The catered bento boxes, made with an emphasis on locally produced food, come in around 100 varieties, including seasonal bentos, makunouchi bentos, Enshu specialty bentos, Lake Hamana eel bentos, and hors d’oeuvres.

Mr. Kimata Akihiko, the second generation owner, has been preserving the traditional flavor for 58 years since the restaurant was founded.

We have inherited the company motto from our predecessors, “Taste is the heart, we pursue true deliciousness,” and we deliver lunch boxes to many people, mainly using delicious ingredients from Enshu.

This month’s recommendation is “Chikusen,” a long-established catering restaurant.

Hamanako Direct Market is an online shopping site that delivers delicious, carefully selected ingredients from around Lake Hamana directly from the source!

Are you familiar with Lake Hamana Direct Market, an online shopping site that carefully selects delicious ingredients from the Lake Hamana region and delivers them nationwide?

This is an online shopping site that sells carefully selected seasonal and delicious ingredients, including live eels marinated in the morning, the mystical white onion, persimmons grown on trees over 20 years old, and fully ripe Mikkabi mandarins.

If you take a look at the official website of the Lake Hamana Direct Market, you’ll see a wide selection of products that are filled with the producers’ passion!

This month’s recommendation is the online shopping site “Hamanako Farmers Market” ☆

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